The Walt Disney Company

Study Criteria
Level 4
Level 3
Level 2
Level 1
Content
90 points
Contains a superior level of content and understanding of the material.
72 points
Contains a high level of content and understanding of the material.
63 points
Contains an adequate level of content and understanding of the material.
54 points
Contains an inadequate level of content and understanding of the material.
54 / 90
Format
20 points
Complies with the majority of the requirements for assigned writing.
16 points
Complies with almost all the requirements for the writing assignment.
14 points
Complies with several of the requirements for the writing assignment.
12 points
Complies with less than 70% of the requirements for the writing assignment.
14 / 20
Grammar and Spelling
Week 4 Case Study Assignment 3: The Walt Disney Company
Case Study Assignment 3: The Walt Disney Company
This is your third case study assignment out of four. For this assignment, you will need to access the full-length case study you have been assigned at the top of this page within your Case Studies eText. You are required to read and analyze this case study.
Your analysis must:
Describe the company’s current Value Chain. (minimum of 1 page)
Identify and explain/justify any changes to the Value Chain you think are appropriate. If no changes, explain why not. (minimum of 1 page)
Provide a total of four findings of fact; 1 from the following four functional areas of business:
Management
Marketing
Finance or Accounting
Management Information Systems
Provide a full justification and recommendation for each finding of fact (minimum of 1 page each)
Directions:9
Case Study Assignment 3 should be double-spaced, 12-point font, and not exceed 10 pages. It must be submitted to the Case Study Assignment 3 Dropbox by 11:59 pm CT Sunday of Week 4.

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