corporate strategy (critical review essay )

ASSESSMENT 2- CRITICAL REVIEW ESSAYS

ANSWER 2 OF THE FOLLOWING QUESTIONS

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[Answer any TWO of the following questions in an essay format. All questions are weighted equally. The two essays are to be submitted in one document, clearly referenced and they must be your own individual work. Normal rules of plagiarism apply.]

1. Critically evaluate one model or technique that can be used to generate strategic options for the future of a company. Provide examples to illustrate your points.

2. What are the key points and strategies recommended by the Boston Consulting Group (BCG) model? Critically evaluate the usefulness of the Boston Consulting Group (BCG) model in performing a Portfolio Analysis or a Strategic Business Units (SBUs) analysis.

3. To what extent does the ‘design’ approach to strategy development give us a complete understanding of how strategies come about? Use relevant academic literature and examples from industry to support your answer.

4. Cirque du Soleil challenged the conventions of the circus industry. It created uncontested market space that made competition irrelevant, by shifting away from the traditional circus show. It moved towards creating impressive professional dancing and acrobats’ performances. Actually, one of the first Cirque du Soleil productions was titled “We Reinvent the Circus.”

What kind of strategy has Cirque du Soleil followed? To what extent is this kind of strategy sustainable for the medium to long term survival of an organization? You can use this example or/and other examples from any industry to support your answer.

5. Outline how budget airlines such as Ryanair and Easyjet have configured their value chains to achieve competitive advantage in the passenger air travel market. To what extent are these strategies likely to provide competitive advantage in the long-term?

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