persuasive messages

Assignment #5: Ch 10 Persuasive Messages
Persuading Students to Take a Summer Class

Objective: Write an email that persuades college students to take at least one summer class.
Assignment Details:
Write a message that targets university students and persuades them to invest and take at least one summer class for credit towards their degree program. The objective requires a course(s) that will count towards required credits. This course can be at their university or they can take it elsewhere and plan to transfer the credit, but then there are extra considerations you must include in your email. The scenario should not be for someone who needs only one class to finish a degree so that you are telling them to take it in summer versus fall. You’ll find lots of information on-line about the benefits of taking summer courses. Spend some time researching the topic and learning about options before writing your email. You must include at least one in-text citation in your email (statistics? expert opinion? Etc?). Be realistic.

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Part 1: Plan
Answer the questions in the written form listed below to help you plan your request.
1. Why should this reader pay attention to your suggestion?
2. How will you get your reader’s attention when this is not something they have been thinking about? (Both in the subject line and in the email itself).
3. How can you motivate them to do what you are suggesting?
4. What tone will you try to project in your email?
5. What rationale and logic do you think your audience will need?
6. What are your audience’s basic needs, and what benefits can you offer? (This should be easy to figure out as the audience is you/your peers!)
7. What counterpoints must you introduce?
8. You must use two (2) of the Principles of the Science of Persuasion (see PPT video link). Which two are you using, and how are you using them (explain).
9. Remember all the basic components of a persuasive message: clear intro, audience centric message, call to action, goodwill, etc.

Part 2: Write
” Write the persuasive email. MAX word count = 300. (I will stop reading).
” Don’t forget to put your request in the format of an email (include subject line, to/from, email signature, introduction stating purpose of your email, concluding statement with a call to action, etc.).
” Ensure you are incorporating the format, structure and components of a persuasive business message (Chapter 10).

Part 3: Revise
” Proofread – proofread – proofread!… for grammar, spelling, and punctuation. Grammar counts more now.
” Edit for clarity and conciseness.
” Ensure you are keeping your audience and their needs in mind.

Deliverables:
” Submit before class starts to Blackboard/SafeAssign. You do not have to actually email it to me. INCOMPLETE ASSIGNMENTS WILL NOT BE GRADED. Automatic 0 if incomplete.
o Answers to Part 1.
o Outline (not the same as answering the questions above).
o Final email (preoperly formatted)
o Reference page
o Be prepared for in class peer review. Class starts on time.
____________________________________________________________________________________
Your assignment will be graded on:
1) Planning
2) Organization
2) Grammar and Style
3) Content

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