Research-culture

You will research the topic of culture. This research will be exciting because you will begin to think differently about how you judge international cultural behaviors and how understanding them is critical for success.
After reading Management in Action: Google’s Street View Makes Friends in Japan but Clashes with European content in the textbook, research and find examples of a company that has made a successful entry into one culture but was unsuccessful entering into another.
Discuss what is meant by the culture of a society and why this is important for managers to understand.
Regarding the company you researched, identify some of the cultural factors of each country that caused the success in one culture but not the other.

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