How Do We Interpret Visual Text?

1. Overview This project asks you to solve the writing problem of how to inform readers about a common way of understanding a specific visual text—in this case, a music video—as well as a different, more surprising way of understanding that visual text. In other words, explain two ways of making sense of a visual text, one of which will be unexpected for your readers.

2. Evaluation checklist ◻ Surprising interpretation, with the application of concepts we discussed in class? ◻ A detailed summary/description, for an audience who has not yet seen the video? ◻ Sufficient length to deal with both interpretations, yet not repetitive or vague? ◻ Organization and clarity so that the reader can understand your interpretation? ◻ Creativity, your own voice, and the ability to engage the reader right away? ◻ Adherence to standard academic conventions and formatting, including citation?

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1. Authorship: Who created this message? a. Who is explicitly identified as a creator? b. Who created the song? c. Who created the music video? d. What are some major components of the video that people created?
2. Format: What creative techniques are used to attract my attention? a. What techniques are used in the music? b. What techniques are used in the music video? c. How does this music video seem influenced by popular culture? d. How has this music video seemingly influenced popular culture?
Audience: How might others understand this message differently than I? a. Who do you think are some target audiences for this music video? b. What components of the music video indicate its target audience? c. What parts of the music video seem open to interpretation? d. What parts of the music video seem controversial? To whom?
3. Content: What values, lifestyles and points of view are represented in, or omitted from, this message? a.ow does the music video convey this? b. How do you think this relates to the music video’s creators? c. How do you think this relates to the music video’s target audience? d. What may have caused these representations and omissions?
4. Purpose: Why is this message being sent? a. Why was this music created? b. Why was the music video created? c. Why was the music video created for this format? d. Who would benefit from the music video’s popularity

So for this writing essay, I already picked the Video so you can write on it. Here is the video: https://www.youtube.com/watch?v=8v_4O44sfjM&fbclid=IwAR3kVJ9WfYrr_MtWNdO3oqQRdIoxesaqID-1uiFcN0tam7IHVYzIzAW-Z8M

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