Business assignment

For this assignment, you will be creating a business or event name and then developing a graphic logo that is eligible for trademark protection. Completion of the assignment will include the three steps below. Follow these directions:

Step 1: Business/Event Name and Graphic Logo

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Create a business or event name. Make sure it is unique and that you don’t know of a business or event with the same name. (Possibly a Google search would help.)
Create a graphic logo to represent your business or event. These are the options for submission of the graphic logo:
Graphically design it.
Draw and scan it.
Describe it.
Step 2: Classes of Goods and Services

In this step, you will search for up to three classes of goods and services your business or event would fall into.
Visit the U.S. Patent & Trademark Office’s Guides, Manuals, and Resources page and familiarize your self with material. https://www.uspto.gov/trademark/guides-and-manuals/manuals-guides-official-gazette
Scroll down on the page and click on Acceptable Identification of Goods and Services Manual (ID Manual) Next Generation. https://idm-tmng.uspto.gov/id-master-list-public.html
Type in keywords related to what your business is about (restaurant, photography, catering, hotel, etc.) until you find the classes of goods and services that best fit your business or event.
Name three classes of goods and services that fit your business.
Step 3: Trademark Electronic Search System

Go to U.S. Patent & Trademark Office’s Trademark Electronic Search System (TESS).
Do a search on your word mark.
Be sure that you look not only for the whole name or phrase, but also separate words.
For example, if your business is “The Purple Turkey” search for “Purple Turkey,” “purple,” “turkey,” and maybe even “purple bird.” You will have to click on each one that is a potential conflict to see if it is in a similar class of goods and services and if it is still “live.”
Do a search on your graphic mark.
You will have to describe it in words, e.g., “black circle with lightning bolt through middle.”
List the top 3-5 potential conflicting marks.
Name what classes of goods and services they are in.
Share whether you think your mark(s) will get registered despite the possible conflicts — why or why not?
Step 4: Submit Findings

Completion of this assignment will include the following:
The name of your business or event.
The logo graphic of your business.
Up to three classes of goods and services that fit your business as researched in Step 2.
A list of 3-5 potential conflicting marks and include:
The class of goods and services of each.
Your opinion and why of whether the mark(s) will get registered.

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