Design Thinking

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Completing and sending your assignments

Please read these instructions carefully and contact your tutor if you require any further clarification.
When you have completed your TMA, you must fill in the assignment form (PT3 form), taking care to fill all sections correctly. A soft copy of your TMA with the PT3 form filled must be uploaded to the university Moodle within the indicated cut-off date, via the turn-it-in upload link.
You might be asked to submit a hard copy of your TMA to your tutor as well. Use standard A4 size paper for submitting the hard copy. Your name, personal identifier, course title and code and assignment number must appear at the top of each sheet. The hard & soft copies must be identical.
If you are unable to meet the cut-off date of the TMA because of unusual circumstances, please contact your tutor as soon as possible to discuss a possible extension to the cut-off date. Late submissions require approval from the branch course coordinator and might be subject to grade deductions as per applicable AOU policy. All assignments are treated in strict confidence.

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Plagiarism
The …. of cheating and plagiarism
According to ….By-laws, “The following acts represent cases of cheating and plagiarism:
• Verbatim copying of printed material and submitting them as part of TMAs without proper academic acknowledgement and documentation.
• Verbatim copying of material from the Internet, including tables and graphics.
• Copying other students’ notes or reports.
• Using paid or unpaid material prepared for the student by individuals or firms.
• Utilization of, or proceeding to utilize, contraband materials or devices in examinations.”
Penalty on plagiarism
The following is the standard plagiarism penalty applied across branches as per Article 11 of the university by-laws:
1) Awarding of zero for a TMA wherein more than 20% of the content is plagiarized.
2) Documentation of warning in student record.
3) Failure in the course to dismissal from the University.
All University programs are required to apply penalties that are consistent with the University bylaws.

Examples of Plagiarism

Copying from single or multiple sources, this is where the student uses one or more of the following as the basis for the whole, or a good part, of the assignment:
1. Published or unpublished books, articles or reports
2. The Internet
3. The media (e.g.TV programs, radio programs or newspaper articles)
4. An essay from an essay bank
5. A piece of work previously submitted by another student
6. Copying from a text which is about to be submitted for the same assignment

Introduction
The TMA is weighted 20% of the overall … course grade. It is marked out of 100 marks.
The TMA aims to assess your understanding of the core concepts of innovation and entrepreneurship covered in blocks 01 and 02 of ….. This assignment tackles different dimensions of the concepts of entrepreneurship and innovation.
You are advised to use the AOU e-library to locate additional relevant resources, which can support your analysis and argument.

The TMA evaluates the following:
1- Your knowledge and understanding of the basic course concepts covered in blocks 01 and 02

2- Your ability to search for, identify, and use relevant information related to the TMA.

3- Your ability to use relevant academic/course concepts in your analysis of the case and your ability to relate theory to practice.

4- Your ability to communicate ideas clearly, and to follow good academic practice in citing sources of information properly.

Answer all the following questions
Thinking like a designer can transform the way you develop products, services, processes, and even strategy (Brown, 2008). After reading, the article published by HBR for Tim Brown titled “Design Thinking”.
1. Explain the concept of design thinking and it’s phases (600 words, 40 marks)
2. How does the personality profile of a design thinker can be compared with the characteristics of a successful entrepreneur (600 words, 40 marks)
3. Explain three of the most important challenges entrepreneurs face in their journey to grow new ventures, support your answers with examples (300 words, 20 marks)

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