Company Report

Company: Tenuta Cocci Grifoni
Country: Italy
link: http://www.tenutacoccigrifoni.it/en/

Topic: Entry mode

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Write 2 pages about Entry mode, make sure answer these questions

Are direct sales the optimal market entry mode, or a joint venture, franchising, wholly-owned subsidiary, or a partnership with the local distributors or retailers would be more effective? Or perhaps the product should be sold via large online retailing platforms, such as Amazon, Alibaba, or the like? Recommend the optimal market entry mode and explain your suggestion.

If a partnership with a local distributor, retailer, or partner is advised, what companies would be the best candidates for such partnership (list at least three, with contacts, descriptions, and tips for how to approach them)?

Exemplar in the files

*****TASK: The strategy should be targeted to young adults (21 – 35 years old) living in Asia, North America, and South America and should be based mainly on social media.*****

The paper only did in china, this rewrite paper need to be include North America, and South America

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