Coca-Cola’s external environment using Porter’s Five Forces

Be sure that you review the company’s most recent 10-K report as well, located at http://www.coca-colacompany.com/2015-year-in-review/downloads

Complete an analysis of Coca-Cola’s external environment using Porter’s Five Forces.

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Using the Function Approach to Internal Analysis, identify key strengths and weaknesses at Coca-Cola by performing an in-depth internal analysis of the company.

At a minimum, evaluate the following functional areas:
1. Accounting/Finance: Include your analysis of at least three (3) key financial ratios (if you need a resource, see: Drake, P. (n.d.). Financial Ratio Analysis. Retrieved from http://educ.jmu.edu/~drakepp/principles/module2/fin_rat.pdf).
2. Marketing
Human Resources
3. Operations Management
4. Technology
5. Logistics

After you have completed your Internal and External analyses, prepare a table in which you clearly show the most important strengths and weaknesses of the company, and the most salient opportunities and threats currently facing the Coca-Cola Company.

Conclude your analysis by answering the following:
Does Coca-Cola have more strengths or weaknesses? Explain.
Does Coca-Cola have more opportunities or threats? Explain.
Does Coca-Cola have any sustainable competitive advantages? If so, what are they?

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