Organizational Analysis using the Business Model Canvas – the 9 building blocks

Final Paper Organizational Analysis using the Business Model Canvas – the 9 building blocks               20% 1. Choose an organization of YOUR choice and analyze it’s 9 building blocks from the Business Canvas Model and tie it together with a general . Do not use one of the companies that we have already talked about in class. 2. Your paper will explain how your company uses the nine building blocks: Fill in the Business Model Canvas for your company – You must fill in each of the nine building blocks and have a diagram of your canvas (you can show detailed examples of each block on the side of the canvas (similar to using stickies) You need to explain each building block in your own words and give 2 to 3 examples/elements for each block that your company uses. Make sure the blocks are under headings so there is no confusion. Link the Scaling Up business principles with the business canvas model analysis.  You must show where everything fits on the canvas. 3. Your paper must be 9 pages: 1 page cover page, 1 page for references (you need 3 references), introduction approximately 1/2 page (it may be longer), conclusion approximately 1/2 page (it may be longer), and approximately 6 pages to give details for each of the building blocks – this is the core of your paper (core of your paper should be approximately 1200 words). Rubric  /135 10% – Introduce your company – including their mission, values and goals/objectives. Describe the company business – what they do, etc. After the introduction, give a thesis statement. For example, “In this paper, I will show you how the Acme Plug Company utilizes the nine building blocks to …” (state what their goals are). 90% – Examine each building block  In your own words, describe the purpose for each building block.  What is the approach that the company has decided to use?  Give examples of the block i.e. describe two or three elements the company utilizes in each block. Tie them into the material the Scaling Up text to support your work, when possible. Give the rationale for their decisions. (10 marks for each building block)        Example: Customer Segments Customer Segments are the people an organization wants to serve either through its customers or business alliances (Osterwalder & Pigneur, 2010). As a luxury car representative, Porsche is constantly entering new market segments, and provides different and appropriate products or services for each market segment. Porsche uses two variables to determine which customers to target, including description elements and behavioral elements. According to a scholar’s study, “Descriptive elements include demographics, psychology, and geography. Behavioral elements include personal responses to brands, uses, and interests” (Zoeller, 2018). Porsche focuses on a niche market of high-income customers. The characteristics of the high-income class consumer psychology are appreciating the prestige of the brand as well as the new and attractive vehicles Porsche produces. Examples of different elements of customer segments: Mass Market – models focus on mass markets and do not distinguish between different customer segments. Will sell to anyone.  i.e. consumer electronics Niche market – target specific specialized customer segments i.e car part manufacturers Segmented – market segments have a slightly different need and problem ie. Banks, microchip manufacturers Diversified customer segments – serve unrelated customers with different needs and problems i.e. amazon.com sells cloud services for online storage, on demand and also provides fulfillment services to businesses. Multi-sided platforms – serves two or more inter-dependent customer segments ie.e credit card companies serves businesses and individual consumers. 10% – Core values, objectives, mission statement – How does the company show they tie in the core values, corporate objectives and the mission statement? 10% – Analysis of execution of their strategy – Has the company utilized the building blocks successfully? Have they had to adjust their strategy? Would you change anything the company does? What is your outlook on the building blocks? 5% – Conclusion – summarize the overall canvas success/problems. 10%  – Grammar, APA & References – Read over your paper. Check grammar, spelling and APA. State your resources. 10 % – References

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