**Template provided and some research**
For the CSR Plan, take a different approach; we are going to assume that you have been hired by that company as the new CSR Manager and are expected to present to the boss what you believe should be the next year’s CSR plan for that company.
Case Study (found in files provided) = what the Hyatt is and has done up to present day. You were reporting on the company as an outsider.
CSR Plan = what you believe that the Hyatt should do in CSR next year, based on what you know about the company’s mission, its past & current CSR strategy and what you’ve learned in this course. You are to write this as an insider and one that is expected to lead the CSR effort within the company. In other words, you get to write the 2021 CSR plan for the company.
You will see that you are going to be using some of your Case Study material as a foundation (provided in files uploaded). Just shift the point of view to being internal, 1st person, vs. external 3rd person. Remember too that you don’t need to put a lot of things that an insider of the company (exec, employee, investor) would already know. Here are the main sections below with a few words of guidance from me:
Header (Indicate the name of your report which should be for 2021)
Introduction (you are addressing the execs, employees, investors and other stakeholders in the company)
Company (use material from your Case Study here but keep it succinct. You don’t have to repeat all the mission, vision, values etc. but you will need to emphasize some parts of it and state that this plan has been designed to support it/them.)
Social Issue/Problem (you can describe a social issue that the company is already addressing or choose one of the four that we have covered in this class).
Cause (describe the charitable organization/cause that you plan to support in their efforts towards the social issue/problem)
Goals (set specific SMART goals that this plan will try to accomplish)
Initiatives (plan one initiative for each of the four CSR methods covered in the class: Philanthropy, Volunteerism, Socially-responsible Business Practices and CSR Marketing methods. You will need to say which of the above GOALS that the initiative will address and specify the time frame for the initiative)
Timeline (you will need to tie together the above four initiatives in a 2021 calendar that will show your plan at a glance).
Summary (you should summarize the plan and describe how it will in fact address the company’s mission, vision, goals etc.)
Important Note: Do not write this from scratch in a blank Word document; you must use the template as your guide. Do NOT change the formatting or section headings.
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