Executive Summary on Hubspot article

Executive Summary Rubric
Executive Summary Rubric
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeKey Issue
Problem identification. Did the memo address the key issues?

20.0 pts
Outstanding

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20.0 to >17.7 pts
Outstanding
All key issues are defined as well as addressed in the recommendations

17.7 to >16.0 pts
Exceeds Expectations
ll main issues are defined and prioritized.

16.0 to >14.5 pts
Meets expectations
Some key issues are defined.

14.5 to >0 pts
Minimal Effort
Key issue not identified. Memo simply rehashes case content.
20.0 pts

This criterion is linked to a Learning OutcomeDecision Criteria
Were the main decision criteria of company defined and prioritized?

20.0 pts
Outstanding

20.0 to >17.7 pts
Outstanding
Decision criteria weight factors: Were the correct decision criteria issued weights to rank their relative importance?

17.7 to >16.0 pts
Exceeds Expectations
Were the correct. stated criteria of executive(s) used? Were the critical decision criteria of the decision maker defined?

16.0 to >14.5 pts
Meets expectations
Identification of decision criteria is attempted

14.5 to >0 pts
Minimal Effort
Little or no discussion of decision criteria.
20.0 pts

This criterion is linked to a Learning OutcomeAlternatives
Were the key alternatives and their issues analyzed?

20.0 pts
Outstanding

20.0 to >17.7 pts
Outstanding
Were the alternatives compared against support for the weighted decision criteria?

17.7 to >16.0 pts
Exceeds Expectations
Pros and cons of each alternative discussed.

16.0 to >14.5 pts
Meets expectations
Main alternatives defined.

14.5 to >0 pts
Minimal Effort
No discussion of alternatives
20.0 pts

This criterion is linked to a Learning OutcomeAnalysis
Were marketing analysis tools utilized to support recommended alternatives?

20.0 pts
Outstanding

20.0 to >17.7 pts
Outstanding
Were other tools such as PESTEL, 5 Forces, SWOT, and others used appropriately? (I.e., with some effort to show detail.)

17.7 to >16.0 pts
Exceeds Expectations
Were comparative analysis charts with ranked decision criteria used to compare alternatives for their support for decision criteria?

16.0 to >14.5 pts
Meets expectations
Did the analysis tools include pros and cons of alternatives?

14.5 to >0 pts
Minimal Effort
Were any analysis tools used?
20.0 pts

This criterion is linked to a Learning OutcomeSolutions
Did the recommendations cover the key issues? Were they strongly supported by facts and exhibits?

20.0 pts
Outstanding

20.0 to >17.7 pts
Outstanding
Validity of recommendations: Were the recommendations well thought out? Were facts and exhibits used to support them?

17.7 to >16.0 pts
Exceeds Expectations
Completeness of recommendations: Were ALL the case issues covered and addressed by the recommendations?

16.0 to >14.5 pts
Meets expectations
Did the recommendations support the critical decision criteria of the company?

14.5 to >0 pts
Minimal Effort
Were specific recommendations provided?
20.0 pts

Total Points: 100.0

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