presentation with speech

The Chief Marketing Officer (CMO) liked your Market analysis and STP report, especially your considerations around the factors affecting consumer decision making. They have asked you to review their overall marketing mix and current strategies, then make recommendations for improvements. You have been asked to present your findings to the board at a digital meeting.

Incorporating theoretical concepts into your discussion from your textbook and well as other theoretical sources and secondary research, please discuss the following:

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Outline and describe the 8ps of the marketing mix concepts theoretically and apply the components to one of your product offerings. It is recommended to narrow your analysis to a product line where multiple products exist. As part of your application be sure to explain and evaluate all of the 8ps’ of marketing (product, prices, promotion, distribution, partnerships, people, processes and physical evidence).
Given your evaluation of your overall marketing strategies, the competition and broader contemporary issues facing marketers today, provide recommendations for your organisation. Your recommendations should focus on each of the 8ps and illustrate how contemporary issues may impact on your organisation and its marketing strategy.

For example, for this report, contemporary issues may include, but are not limited to, Corporate Social Responsibility, social media interactions, advances in technology, ethical concerns, environmental concerns and globalisation etc. Higher marks will be awarded to students who is able to identify the contemporary issue/s and be creatively involved in the discussion.

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