Business Plan – Yacht Consulting/Charter Company

Do not submit Section II until you receive feedback from me on Section I.

Complete the Business Model section and add it to your business plan template with your already completed Section I. Submit by the due date.

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The brief description and more detailed template from the overall business plan outline developed for this course are provided below:

Business Model: Company Analysis & Product/Services/Programs

A business model describes how this business (initiative/program) will be structured to achieve the objective.
It answers the questions, How will this venture work, and how does it sustain itself?
Describe the venture’s products, services, and programs regarding benefits to the customers, clients, communities, etc. This is different than describing them regarding the features or marketability.
Include Section I with any updates from my feedback and Section II with the complete template.
Do not include 1st, 2nd, or 3rd person pronouns. This will help your writing to have a more formal tone.

Business Model

Company Overview/History
Description of Industry
Product/Service/Program Overview
Factors giving rise to opportunity
Market opportunity and strategy to exploit it
Industry segment and current participants
Target addressable market and projections
Sources of revenue (sustainability)
Milestones
Key drivers for success and critical assumptions

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