as Vegas Sands Corp.: Pricing Game in Vegas.* This case places George Markantonis, president and chief operating officer of the La
The case study you will analyze is
Las Vegas Sands Corp.: Pricing Game in Vegas
This case places George Markantonis, president and chief operating officer of the Las Vegas Sands properties is faced with a dilemma; continue to offer free self-parking or follow the decision of the company’s competitors and begin charging for parking.
The guidelines for this case study are as follows
:
Your written analysis of this case should generally contain five sections
1.Executive Summary
2.Brief overview of key case facts
3.Identification of the case problem or central issue
4.Discussion of 2-3 alternative solutions to resolve the problem
(Hint: think strategically and consider the multitude of strategies at your disposal as
presented in your textbook).
5.Selection of the preferred solution and explanation of how it solves the
problem
The body of your case analysis should be no longer than 4.5 pages
(standard APA format
with appropriate level headers).
Allow yourself an average of one page per section (2-5 above) and a half-page for the executive summary
