Select a business organization from the list below that has received recent press coverage and that provides its annual reports on its website. Through research of articles and public company documents, develop a paper about business level strategy. Following Porter’s Five Force Model, your paper must address the following questions:
What is (are) the main industry (industries) in which the company competes?
What business level strategy does the firm seem to be pursuing in this industry? Why?
What corporate level strategies is the firm pursuing? Why?
Have there been any major changes in its strategy recently? Why?
Be certain to provide a clear foundation of understanding regarding strategy and Porter’s model. Use peer-review references other than the textbook.
Select your company from the list of Fortune’s Top 20 most admired companies (http://fortune.com/worlds-most-admired-companies/)
Johnson & Johnson
JP Morgan Chase
Papers should be a minimum of five complete pages (not part of a page) to a maximum of 10 pages. This assignment must be submitted with a cover page and a separate reference page. The cover page should include the following information: name of assignment, student name, course title, assignment due date, and Certification of Authorship as noted in the syllabus. All papers must be typed in Word, double-spaced using Times New Roman 12 pt. font, with one-inch margins all around, and a five space indent for each paragraph. Spelling, grammar and punctuation count. Do not plagiarize – cite the textbook or any other sources using APA format.
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