Case Study final

The purpose of this assignment is to link theoretical/scholarly material about media effects and content to a “real world” case.

This assignment calls on you to select a case of interest to you that played out publicly via some type of media channel. This could include traditional news outlets, blogs, social media or some combination of these channels. You will then critique and analyze the case from the theoretical frameworks and perspectives in the scholarly literature you have chosen. Your case study should conclude with a summary of lessons learned from the case and/or any recommendations you have for how the individuals and/or organizations involved could have used media more strategically to realize more favorable outcomes. The final assignment should be 8-10 in length (double-spaced, Times New Roman 12 or Calibri 11; page count excludes cover sheet and references page).

A complete Case Study will include all of the following components:

Introduction: Describes overall purpose of paper (includes description of case for background/context; briefly previews type of media content that will be analyzed and theoretical/scholarly literature that will be used; makes argument for why that area of scholarly literature is best suited to understanding the case).
Literature Review: Summary of theoretical/scholarly literature reviewed for the case (at least 10 sources cited).
Methodology (Media Review): Identifies media content analyzed, provides rationale for media content selected, describes how media content was collected, briefly identifies qualitative content analysis as the method of data analysis.
Results: Qualitative analysis of media content that is clearly guided by the theoretical framework/scholarly literature reviewed for the case (e.g., if you reviewed crisis communication theories/principles, you should be analyzing your data to report if and how those principles were used; if you reviewed framing theory, you should be looking for types of frames used, etc.). Findings from analyzed media texts are written in a narrative/thematic/descriptive format with example quotes interspersed to serve as evidence.
Discussion: Provides comparisons/contrasts to previous literature and practical lessons learned and/or recommendations you have for how the individuals and/or organizations involved could have used media more strategically to realize more favorable outcomes.