Chapter 6 Discussion Presentations
Chapter 6 Discussion Presentations
Read the scenario below and select a side to present. You should play the role of Beats representative or Skullcandy representative, not both. In your response to at least one other student you should play the role of a buyer for an electronics retailer that is considering adding one of the two brands to its selection of headphones. You should critique the argument’s effectiveness and answer the questions below in your response.
The steps for this assignment are:
1. Select a company to represent and research both companies’ products.
2. Present your argument, selling your headphones to the buyer.
3. Respond to another student, use the questions at the bottom to critique the post you are responding to.
Beats versus Skullcandy Headphones
Backgroun
For this role-play, students will assume one of two roles: (1) sales representative for Beats headphones; (2) sales representative for Skullcandy headphones. Prior to the role-play, all students should conduct a comparison of the features and benefits of a one model of headphones from each of the two companies. To do the comparison, begin by using a search engine such as Google. Enter “Beats vs. Skullcandy” to find features and benefits of both products.
Questions
After completing the role play, address these questions:
1. Did the sellers demonstrate that they knew the difference between features and benefits?
2. Did the sellers have sufficient information to be convincing?
3. Can you suggest additional ways that the sellers could improve their sales communications?
