Current marketing issue of Kinesiology tape industr
Outline of this papaer
150 – introduction
150 – aims of this essay
450 – Place & Price (Most of the Kinesio taping is been developed, therefore there are not much too evaluate. Unless the new technology applied)
450 – Apply ethical marketing strategy target to the target audience e.g. (Non- chemical tested, Find a cheap but efficient ingredient)
450 – Consumer behaviour (People prefer what medical product affect by academic knowledges (The actual side effects, advanced medical effects), it could be from advertisement from TV commercial or academic sources that customer can find. However, from few years ago some argues had been raised that Kinesio taping doesn’t have that much medical effect than their advertisement.
450 – Some people still argue, and some cases shows that Kinesio taping give a huge amount of medical treatment and advanced sports performance.
450 – Brand image and Marketing communication (
150 – conclusion
