Critical Thinking Case Study: Wal-Mart’s Global Strategies (100 Points)
In Chapters 8 and 9, we reviewed several types of global expansion strategies a company can undertake when entering new markets. For this assignment, you will read Walmart’s Global Strategies case study and then respond to the following questions and make decisions based on those questions.
What was Walmart’s early global expansion strategy? Was this a good strategy for Walmart? Why or why not?
What cultural problems did Walmart face in some of the international markets it entered?
Now, assume the role as the Director of Walmart’s global strategic planning team and you have been tasked to explore the benefits and challenges of expansion into one of the following regions. Choose one of the following regions and describe the opportunities and challenges in that region. Summarize the cultural environment, choose an entry strategy from the text, and describe how you would implement this entry strategy. Make sure you are very detailed in your explanation.
Regions:
Latin America
European Union
Southeast Asia
Russia
Middle East
Your well-written paper should meet the following requirements:
Be 5-6 pages in length, which does not include the title page, abstract, or required reference page, which are never a part of the content minimum requirements.
Use Saudi Electronic University academic writing standards and APA style guidelines.
Support your submission with course material concepts, principles and theories from the textbook and at least two scholarly, peer-reviewed journal articles. Review the grading rubric to see how you will be graded for this assignment.
How to approach this CT to maximize your grade:
1. Read the Case.
2. Think of and research how you will respond to the following questions using the knowledge from the textbook, articles and course content:
From the case study respond to:
What was Walmart’s early global expansion strategy? Was this a good strategy for Walmart? Why or why not?
What cultural problems did Walmart face in some of the international markets it entered?
Now, assume the role as the Director of Walmart’s global strategic planning team and you have been tasked to explore the benefits and challenges of expansion into one of the regions noted in the case. Information from research and your own critical thinking
Choose one of the following regions and describe the opportunities and challenges in that region.
Summarize the cultural environment, choose an entry strategy from the text, and describe how you would implement this entry strategy. Make sure you are very detailed in your explanation.
3. Start writing your paper: The structure of your paper should be:
Page 1 – APA Cover Page
Page 2 – Introduction (tell me what you are going to write about)
Pages 2/3 – Heading: Walmart’s Global Strategy Expansion (respond to Question1 answering all parts of this question from case)
Pages 3/4 – Heading: Walmart’s Cultural Problems (respond to Question 2 fully information from case )
Pages 4/5 – Heading: Opportunities and Challenges in xxxxx (add the region you chose – respond to Q3 – this is where your decision making comes in)
Pages 5/6 – Heading: Walmart’s Entry Strategy for xxxxx (add your region – respond to Q4 with research and your decision making)
Page 6 – Conclusion (wrap of the important points of your paper)
Page 7 – References
Remember to stay focused only on responding to the questions and don’t add a lot of information that isn’t needed.
Your main source of information is the case study and knowledge and concepts from the textbook. Only use your outside journal articles/resources to validate your comments and add limited information to make a point and for information about the region.
Hopefully this structure will give you a better idea of how you need to develop your paper.
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