Design Communication/Business
Report 3300 words:
I started the report, but as I am a developer of the apps I think it goes a little out of the requirements line. I need a competent writer in the area of business and maybe design comunication to rewrite my report according to the requirements. I need develop a brand and report it.
Main goals:
– Building a strategic brief for brand development;
– Building a strategic brief and identity design
– Final report and presentation: Implementation of a communication plan and brand strategy
Main requirements as follow:
Communication Strategy that incorporates your marketing, planning and branding:
– Research and market analysis
– Communication strategy
– Applied branding project 100% marks – REPORT
The report has to follow the follow
– Define your mission statement.
– Elaborate a marketing plan: understand your current position; do a SWOT analysis; set goals; elaborate a marketing strategy.
– Develop your branding.
– Profile your communication: segmentation; positioning; set a concept; conceive a campaign; define a coherent unit.
– Design your communication plan: set a goal; define a target; research; choose media; elaborate a message; define schedules and budgets; evaluate and follow-up.
On the above would be appropriated follow the guideless:
– Building a strategic brief for brand development.
– Building a strategic brief and identity design
– Final report and presentation: Implementation of a communication plan and brand strategy
Before planning a brand, you must understand the message you intend to convey and the relationship you wish to form with your brand’s consumer, be it a future employer, an investor or a client for the design project you’re carrying out. it’s important to emphasise the following statement from Scott Cook, E-bay and Procter & Gamble’s Director: “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” With this in mind, we’ll discuss a few essential topics, such as:
— What your a brand and its origin;
— What type of brands is it;
— How to build brand strategies;
— What is brand equity;
— What is the importance of building a personal brand equity.
The expression “brand identity” you can define it by answering the following questions:
— What is the aim and individual vision of a brand?
— What makes a brand distinguished?
— How satisfaction could be achieved?
— What is brand equity?
— What are brand competence, validity and legitimacy?
— What are the features of its recognition?
LEARNING OUTCOMES
Demonstrate critical awareness of current issues in design, informed by leading edge research and practice in this field.
Demonstrate your ability to show orginality, insight and critical thinking in order to create your own communication strategy.
Demonstrate your ability to apply your knowledge and widen your intellectual skills and place yourself in a professional context within the market place.
Knowledge of:
Design communication principles, processes and techniques
