Digital Investing for Women

Master Thesis.

Research Question:
How can digital banking services be designed to increase the participation of women in retail investing?

Subquestions
1) Do current investing services meet women’s specific financial needs?
1.1 Women’s specific financial needs
2) Are there any alternatives to the way these services are designed that would make women more interested in investing?
3) Should banks play a more active role in increasing women’s participation?
3.1)Behavioural economics: Can we nudge women into investing?

I will do the interviews and gather all the data needed. I need someone to write the literature review part (conducting all the necessary research) on:
-Service design theories,
-Behavioural economics: nudges and digital nudges and using nudges to help reduce inequalities between genders
-The need for addressing women-specific needs through the design process, i.e. how design processes might inadvertently have adverse consequences on women when designers do not take into account women-specific needs from the very beginning, (This specifically related to the digital design of processes and services). Please note this thesis is highly influenced by the book Invisible Women by Caroline Criado Perez).
– Investment: definition of a portfolio, passive investors, active investors, and more specifically, retail investing (a bit of history on retail investing and current service -focus on digital- offerings would be nice).
-Finally, I will need up to date (unless you can prove it is still relevant, please don’t use references from 1970-2000 papers) theories on why women do not invest as much as men and what has been proposed to address this particular issue (research on all types of investment services is ok, but please, focus mostly on retail investing).

VERY IMPORTANT
Please frame the literature review to fit any of the following learning objectives (you can add any literature related to the learning objectives below-mentioned to the literature review section if you feel it would help you make the connection between the literature topics above-mentioned and the learning objectives):
-Distinguish between different views on the market-customer-technology relationships and the implications for company strategies and management of innovation activities.
-Be able to analyze and design different processes, their managerial challenges and strategic issues
-Discuss the role of capital markets, the efficiency of capital markets, and theories about investor behaviour

If I like what has been delivered, I will also hire the writer for other sections of the thesis.

As extra information, the methodology will follow the Double Diamond Design Process from the UK Desing Council

As a side note, since I do not know who is the writer behind this service, I feel I have to let you know I have read a lot on these topics, is just I do not have the willingness to put them into writing. If you feel you need to discuss something with me to make your writing clearer don’t hesitate in asking me. Otherwise, if you are a writer who masters these topics, please do not hesitate in coming up with suggestions on other literature topics I might have skipped and that will serve as a better way of connecting all these topics.