Part 1 (One page)
“Avion, Inc.”You can choose to respond to either A or B or C:

A. Respond to all of the following questions:

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1 What parts of the supply chain are most closely involved with the situation in this case? What is the responsibility of each part in order to maintain a smooth flow of material?
2 What initially appears to be the problem? What really is the problem(s) in this case?
3 How easy is it to switch suppliers? What could complicate a firm’s ability to switch to a new supplier?
4 What does it mean to get to the root cause of a problem?

B. Respond to all of the following questions:

1 What does it mean to be a good customer? Why does a buying firm want to be perceived by a supplier as a good customer? Provide specific examples of what a firm must do to be a good supply chain customer.
2 Explain the role of performance measurement in managing supply chain activities.
3 Why can changes within a supply chain disrupt the normal flow of goods and services within a supply chain?

C. Respond to all of the following questions:

1 Why might Avion want to reduce the lead times on its purchased materials and components?
2 Why do firms single-source contacts?
3 Develop an action plan for Avion that addresses the issues presented in this case. Be prepared to fully explain your recommendations.

Part 2 (3pages)

Read this book: Fisher, R., Ury, W. L., & Patton, B. (2011). Getting to yes: Negotiating agreement without giving in (3rd rev. ed.). London, UK: Penguin Books.

This book can be purchased on Amazon for $13.98.

Answer these questions (please not that each question must be clearly numbered and addressed on your submission):

1) Write a concise 500-word summary of the book based on your responses.
Discuss the author’s main arguments.
2) What are three key points about negotiating that really stuck out while you were reading the book?
3) Provide a critical assessment of the content. This involves your reactions to the book: What strikes you as noteworthy, whether or not it was effective or persuasive, and how it enhanced your understanding of the issues at hand. Assess the book in terms of its strengths and weaknesses.
4) How does this book change your thoughts about the subject?

If you add references, cite your sources using APA style.
Maintain standard margins and line spacing of 1.5.

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