group report on related brand and communication concept for new brand.

intext citation needes
Le Talone – the heel
– Selling points (sustainability, unique design, local production, ethical labour, handmade, luxurious quality, long lasting, easy to treat, comfortable, day-to-night, SILENT!)
– Name (not busy www, french, Describes idea-heels,
– production
-price 400-1000$
-audience: * 17-50 age girls; * 25-60 age men; *middle+ income range; women interested in fashion, beauty, unique pieces. Ethical, willing to pay for quality and sustainability,
-online platforms: ig, website, fb, linkedin (good place to work at) – letalone.fr
-online product placement: partner’s page, high end retailers: farfetch, luiseviaroma, gallerylafaette, shoelevel, bloomingdales
-offline product placement (adds): fashion weeks, art gallery, auctions, own events, workshops, personalization
-each style can be made bespoke (customized individual shoe measurements to match the feet)

1. Huda (gets exposure, gets commission)
2. Friends of the earth
3. Gold plated heels – damiani

-Certification: vegan and cruelty free, ethical labour

our tagline:
where unique design dates comfort

You are required to write a group report on related brand and communications concepts for a new brand, based around an advertisement film which you will produce and submit with your report.
As a group you should produce a written report of 4,000 words in relation to the brand and communications concepts you have devised. The report should include the following points:
✓ The Brand: the rationale behind the branding concept including the name; brand history/background; marketing research.
✓ Brand characteristics & positioning: brand characteristics concepts and their association with target audience.
✓ Brand Symbolism: the socio-cultural meaning of the brand in relation to the brand image; semiotics.
✓ IMC: a justification of why you feel that the advertisement you design will achieve a marketing advantage for the brand.
✓ Marketing communications strategy: strategic planning; the brand strategies issues; brand equity.
✓ Use of current communications and/or branding framework(s) to justify your brand e.g., digital media etc.
Instructions for submission – group report:
a) Your report should be no more than 4,000 words for your total submission (+/- 10%) for the assignment.
b) The list of references will not count in the word count.
c) You are expected to reference a minimum of 13 to 15 high-ranked journal articles
(from 3* and 4* ABS list) throughout the group report. You can find the ABS list from: https://charteredabs.org/academic-journal-guide-2015/ or http://www.kfs.edu.eg/com/pdf/20820152253917.pdf
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d) Your submission must be written in report style, with clear citations in text and you are required to use the Harvard Referencing system and note that references are included in the word count.