Industry Analysis

Expected Strategic Moves by Rivals

You will need a broad understanding of the competitive dynamics of the industry in order to answer this question.
Some but not all issues to consider:

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· Introduce new and better products or services

· Become more diverse

· Become more niche oriented

· Solicit a broader consumer base

· Establish a new lower price benchmark

· Establish a new product or service level

· Establish an aggressive advertising campaign

· Establish an assault on competitors Key Factors for Future Competitive Success

What must ANY COMPETITOR (not only Intel) do well in order to successfully compete in this industry in the future?” This is where the Economic Characteristics, Trends, and your critical thinking contribute to addressing this question. Use the combination of facts gathered with your assessment of all the facts to convey your judgment as to what will most assure a strong future for the industry. Again, address the industry, not a particular player within the industry.

Conclusion- Does the outlook for the industry present an attractive opportunity?

You should actually answer two interrelated questions here, thus enhance your conclusion.
The conclusion should be the combination and culmination of researched data and your critical thinking using that data that you cited within your paper. Again, the combination of data and your opinion (critical thinking).
Will competitive dynamics of the industry, and likely future changes outside of the industry, make it likely that any company can be successful?
What is the likelihood that a company that successfully competes in this industry in the future will earn better than its cost of capital, i.e. that it will be financially successful?
This section should provide the reader with a strong conclusive statement reflecting your analysis of the outlook, and be based on the most specific facts you presented in the paper, that is most convincing. Hence the 3-4 most influential points need to be emphasized here to convey the main message you want your reader to be left with.

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