Integrated Marketing Communications

In a world where case studies are few and far between, dig deep into Red Bull and you’ll see something else (beyond Felix Baumgartner) that is out of this world.

QUESTION #1: INTEGRATED MARKETING COMMUNICATIONS MIX – SALES PROMOTION

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After you have completed research, provide a detailed description of Red Bull’s sales promotion strategy. Describe how Red Bull could use consumer promotions and describe what type of trade marketing promotional strategy would use. Provide examples. (10 marks)

QUESTION #2: INTEGRATED MARKETING COMMUNICATIONS MIX – PUBLIC RELATIONS

Describe Red Bull’s public relations strategy using the Red Bull Stratos program. Was this an effective PR strategy? Describe Why or Why Not. (10 marks)

QUESTION #3: INTEGRATED MARKETING COMMUNICATIONS MIX – EXPERIENTIAL MARKETING

Describe in detail Red Bull’s Experiential Marketing Strategy. Provide examples and an assessment if you feel these are effective strategies. (10 Marks)

QUESTION #4: INTEGRATED MARKETING COMMUNICATIONS MIX – ONLINE AND INTERACTIVE COMMUNICATIONS

Describe in detail Red Bull’s online and interactive communications strategy. Provide examples and an assessment if you feel these are effective strategies. (10 Marks)

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