Integrated Legal Business Strategy Paper
For your final individual project, you are asked to create an integrated legal strategy for a real company, corporation, or organization of your choice. The strategy, which should be between 1500-3000 words and in APA format, should address the following topics:
Issues: Identify the major current and potential issues – not those already resolved – relating to the company’s business environment. You should address issues such as legal, labor, environmental, foreign, cultural, regulatory, ethical, and political. This is a critical part of the paper as the issues frame the remainder of the analysis.
Interests: For each issue selected, you should identify any other parties that will likewise have an interest in the issue. Can you predict adversaries and allies? How will they shape the debate? How will this shape your strategy?
Information: What information will be used by the interested parties to influence the institutions? What information will you need to rely upon or develop? What information will you need to counter?
Institutions: What institutions will participate in resolving the issue identified?
Consider how you will interact with, influence, and persuade those institutions.
One of the most important elements of this task is your ability to devise a strategy for the company in exploiting or defusing each issue in a way that best favors your company.
In comprising your strategy, you should:
Detail the legal and ethical constraints that shape resolution of the issues;
Talk to people in your selected industry and incorporate their ideas into your analysis;
Point to at least three legal cases that are relevant to the industry;
Incorporate current social and cultural developments and trends;
Use appropriate academic sources (i.e., peer-reviewed);
Use appropriate APA format;
Use the Lexis-Nexis database and other legal cites like findlaw.com to conduct legal research relevant to the issues presented; and
Demonstrate an overall understanding of the interaction between the business sector and societal institutions.
By way of illustration, a 4-I analysis of a fast food company might explore issues such as obesity lawsuits, nutritional disclosure, children’s advertising, animal welfare, and environmental impact.
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