Marketing Plan
For your Marketing Plan Project, you need to create a fictitious company with a product
(or line of products) or service that you want to analyze and promote. You can make up
your product/service or use an existing one. If you use an existing one, you may want to
add something that makes it unique. Just look around your house or office and you will
find many of them. You can use websites such as amazon or ebay for ideas. Once you
have found a product/service, please email it to me via “MyCourses” for my approval.
You should have your product/service approved by me no later than 1/24/20. Please approach the project with a “real world – manager’s” mentality. How would
you do it if you were faced with this task in the real world? How would you present
it? What would you include? There are many examples that you can use as
guidance on the Internet. There is no reason to ask how you should do the project.
5.
There is not a right or wrong format to do the project. Please make sure that your
project:
a.
Contains a minimum of 2,500 words.
b.
Is easy to read and understand: The use of graphics is highly
recommended.
c.
Is appealing to your audience. Make it interesting.
d.
Follows a format. You can use APA (6
th
) edition or MLA. Choose one
format and follow it. Please do not mix formats.
Cite all your sources.
