You are required to provide a preliminary proposal for a project that will address a contemporary topic in international business. The proposed project must:
Relate to a specific contemporary issue that is significant for an organisation or industry engaged in international business
Enable you to collect relevant secondary data and apply theoretical concepts to analyse the issue
Be of a suitable scope and size that can be addressed effectively within the timeframes of the research project programme
Your written preliminary proposal will provide:
A topic title
The issue – a statement of the contemporary international business issue to be explored
Research question (in the form of a question)
Rationale – an explanation of why the issue is significant for the organisation(s) or industry concerned, with supporting evidence
Data – a description of the nature of secondary data you will collect, and at least one specific example
Theory – identification of the underlying international business issue(s) that will be examined from a theoretical perspective, and a summary of one or two key theoretical concepts
Contribution – an indication of how your project will benefit international business practice
Format:
The proposal is to use 1.5 line spacing, Arial or Calibri 11-point font or similar. It must be written clearly and concisely, using professional business communication. All sources must be acknowledged using APA style referencing, 6th ed.
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