Strategic Management
Suppose that you have been recently hired to be the general manager of a healthy-drinks company. The company has been losing money during the last couple of years since it opened. The company has been facing financial problems. However, the healthy-drinks (products) your company produces taste delicious and have been well received by consumers (according to consumer surveys).
Given this scenario, please answer the following questions:
A. What are some items you would research in order to better understand the company’s recent strategy?
B. What type of data and information would you gather and evaluate?
C. What are 3 strategic management tools you would use to analyze the current state of the company? (Please describe how you would each tool and what you hope to learn from using each of the tools
D. What would you analyze within the internal organization?
E. What would you analyze within the external environment?
F. What are some strategic actions you could consider taking so as to improve the company’s performance?
Note: Please explain the strategic tools as best as possible. You can also use diagrams/graphs to support some of your points if necessary. Please state any assumptions you make in your analysis.
