Students must select a company and explore the impact of existing and future technologies on its target audience and industry. Using these insights, stu

Assignment 1: Students must select a company and explore the impact of existing and future technologies on its target audience and industry. Using these insights, students will then create a tailored digital marketing strategy for the business in assignment 2. You must choose a suitable company on which to base your assignments. Please bear in mind that you must get access to this company’s data and analytics tools to perform your assignments and as such, you must be realistic with your company selection. To aid with your research, we have created an additional resource video for you on the topic of ‘Research Methodology’, presented by Kevin Griffin, a renowned researcher and Masters lecturer for the Digital Marketing Institute. We recommend you that you review it before you complete the first assignment. This video can be found within the
Communications and Consumer’ section on the course.

Download: Assignment 1 Guidelines / Assignment 1 Checklist

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Assignment 2: The purpose of Assignment 2 is to build on the insights gained in the first assignment and produce a digital strategy, implementation plan and an on-going management plan for your organization’s digital activities. In the form of a report, you need to demonstrate your ability to prepare and articulate a well-founded business case for the implementation of the digital marketing strategy as an integrated strand of the organization’s marketing and communications. It is strongly recommended that you review the strategy & planning modules as they contain several elements to assist you in this assignment

Download: Assignment 2 Guidelines / Assignment 2 Checklist

5000 words including 275 words abstract
Harvard referencing
proof of plagiarism, one page layout of the design, and resource documentation and proof in pdf or related files to be uploaded

this is a postgraduate case study that requires a lot of care and attention

Assignment 1 – Research Assignment

– Assignment Cover Template
– Qualtrics Basic Marketing Research
– Qualtrics Building Your Survey
– Survey Monkey Starter Guide
– Survey Monkey Writing Guide
– Assignment 1 Checklist

Assignment 2 – Strategy Assignment

– Blog Editorial Calendar Instructions
– Strategic Tools (SWOT & PESTLE)
– SWOT and PEST Analysis
– Competitive Analysis Tools Recommended by Jeff Bullas
– Hubspot Smart Goal Templates
– Hubspot Marketing Budget Template
– How to Define SMART Marketing Objectives by David Chaffey
– Introducing RACE by Dave Chaffey
– Gantt Chart Template 1
– Gantt Chart Template 2
– Gantt Chart Maker
– Guide to Digital Disruption
– Economic Essentials of Digital Strategy
– Consumer Decision Journey
– Assignment 2 Checklist

Academic Referencing

– Beginning Your Research
– Revising Editing Proofreading
– Harvard Referencing System
– What is Academic Writing

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