Textual Analysis

Overview: Write a 3-page paper analyzing one of the visual texts on cuLearn, explaining how meaning is embedded in the visual codes of the image.

Assignment goals: Demonstrate understanding of the political stakes of representation; demonstrate good understanding of key theories from Module 3; demonstrate ability to communicate effectively via writing; demonstrate ability to construct a persuasive argument based on concrete visual evidence.

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Instructions: Select one of the images available on cuLearn. Drawing on material from Module 3 of this course (“Theorizing Media Representation”), conduct a textual analysis of the image to showcase how meaning is embedded in the visual text. You should focus not only on what the image means, but how it conveys meaning through the coding of visual information and the reliance on general cultural and linguistic signs. For example, you may consider the following formal elements of the image: framing, composition, colour, style; presence of text or captions; and/or denotative and connotative meaning embedded within the image.

You should draw on either the concept of the gaze or the concept of Orientalism in developing your analysis. Use evidence from the image itself to support all interpretive claims. Make reference to relevant readings from Module 3 (listed below) throughout your analysis.

Format: Indicate which image you selected in your reflection paper. 750 words (approx. 3 pages double-spaced, size 12 font),Submit a .DOC or .PDF file, and title your file with your last name. Include your name, your discussion section code, and your TA name on the first page of your paper.

Resources: Other than your image selection, you do not need to conduct any external research for this assignment. The Purdue Online Writing Lab provides an excellent overview of MLA, APA, and Chicago style guides. Include page numbers for all quotes, paraphrasing, and specific author ideas that you borrow.

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