Why should Middleton fund an IS project with “intangible” benefits?

Case Study Assignment Guidelines
Format:
Elements of case format include:
At least one and one-half pages in length (single spaced), not to exceed 3 pages in length
Proper English, grammar, and syntax must be used
One inch margins
Issue: One or two paragraphs that summarizes the key issue of the case study.
Discussion: Three to six paragraphs that give a more detailed summary of the case study, including your analysis and insight.
Findings: The elements of your submission must include — the Letter of the finding you are addressing (A,B,C, etc), one or two paragraphs documenting your findings, and analysis or insight to validate your position. Each of the following items must be addressed:
What was the business goal?
What was the business strategy?
What leadership strategies were employed?
What were the Information Systems functions?
What tools or techniques were used?
Conclusion: Two to four paragraphs that summarize your insight into this particular case study, and what conclusions you can draw from it — parallels, textbook insights, personal insights, etc.
Ideas for Further Concern: Ask three to six questions about the case that should be addressed to develop a better understanding of this situation. You only have to formulate the questions, not answer them.
References – at least 3 references from the periodicals, textbooks (our textbook is not allowed as a reference for this purpose), speeches, Internet searches. These serve the same purpose as in a term paper — to provide independent validation of the position you have taken in the paper.