With reference to relevant academic literature, discuss whether open innovation is ‘A Fad or a Phenomenon

(Chesbrough, H., & Brunswicker, S. (2014). A fad or a phenomenon?: The adoption of open innovation practices in large firms. Research-Technology Management, 57(2), 16-25).

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Guidance

Themes and issues to address in the assignment

· The motivations of companies to engage in open innovation.

· The adoption of open innovation in large companies and SMEs.

· The benefits of open innovation; the link between open innovation and performance.

· Challenges to the development of open innovation as a management approach/paradigm and as an area of research.

· Use examples and cases to support your work where appropriate.

· Include a critical reflection section to identify critical lessons from the assignment

The word count for the assessment is 3,000 words, +/- 10%. This word count includes any appendices (which you should not need to any extent) but excludes the words in the reference list.

Literature should be sourced from a range of journal articles and textbooks
Referencing will be the Harvard system

§ Literature should be sourced from a range of journal articles and textbooks.

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