Written Case Analysis

The purpose of this assignment is:
 To develop, enhance and demonstrate analytical skills.
 To relate and apply course concepts and tools.
 To develop a case analysis report via answering assigned ‘crafting and executing strategy’
 To apply research skills

Analyze an assigned case from the Thompson, Strickland textbook, and answer
a list of assigned questions (Refer to grading rubric). Additional secondary research is recommended in
order to familiarize the student with the chosen industry. In order to receive full credit for each question,
students need to sufficiently support answers with relevant application of course concepts and theories.
Unlike the ‘Group Written Case Analysis,’ the ‘Individual Case Study Assignment’ is an independent

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Questions to be answered:

Q 1 What are this company’s vision, values and mission?
Accurate mission presented CC1
Accurate vision presented CC2
Accurate values presented CC3

Q 2 What are the company’s objectives?
Accurate financial objectives presented CC4
Accurate strategic objectives presented CC5

Q 3 What are the strategically relevant factors in the macro-environment of this
company, and how has each impacted this company?
PESTEL model used to evaluate factors in each macro-environment CC6
Impacts of factors on the business enterprise were accurately and
sufficiently explainedCC7
Overall evaluation made CC8

Q 4 What are the competitive forces surrounding this company, and how strong
are they?
Force factors identified and explained correctly CC9
Identification of specific facts and parties that bring about competitive
pressure CC10
Evaluation of force strength CC11
Comprehensive assessment made based on collective strength of forces CC12

Q 5 What factors are driving industry changes and what impact will they have upon this
Identification and explanation of correct and relevant driving industry changes CC13
Appropriate and accurate research incorporated to support argument CC13B
Driving force impact on business was evaluated

Q 6 How are industry rivals positioned in the market that this company competes
Correct and appropriate competitive characteristics identified CC15
Research (data) incorporated to support strategic group map variables (ie:
market share, competitive position relative to competitors, etc…)
Correct market position displayed on Strategic Group Map(s) CC17

Q 7 What are the industry’s key success factors (KSF’s) ?
Correct attributes, services,features, resources, capabilities identified CC18
Research utilized to validate industry key success factors CC19
Does company sufficiently meet industry KSF’s CC20

Q 8 Does the industry’s outlook present this company with sufficiently attractive
opportunities for growth and profitability?
Analysis tool assessments summarized CC21
Comprehensive evaluation based upon cumulative assessments of tools CC22

Q 9 Is the company financially healthy?
Correct financial ratios used CC23
Correct calculations made CC24
Correct evaluations, and conclusions derived CC25

Q10 What are the company’s competitively important resources and capabilities?
Correct resources/capabilities identified CC26
VRIN tool applied correctly CC27
Accurate evaluation of resource/capability potency CC28

Q11 Are the company’s prices and costs competitive with those of key rivals, and
does it have an appealing customer value proposition?
Value Chain Analysis, and Activity Based Costing utilized to assess company
costs CC32
Value Chain Analysis, and Activity Based Costing utilized to assess
competitor costs CC33
Research utilized to support analysis CC33B
Correct evaluation made about company’s customer value proposition
relative to competitors CC34

Q12 Via a comprehensive evaluation of a company’s competitive situation, is the
company competitively stronger or weaker than key rivals?
Correct application of Competitive strength assessment tool CC35
Accurate list, measurements and weightings of industry key success factors CC36
Correct evaluation derived about strength of company relative to rivals CC37

Q13 Which of the 5 Generic Business Level Strategies has this company
implemented? What evidence exists to support this assessment?
Correct strategy identified CC38
Evidence displayed to support strategy selection CC39
Q14 Using a SWOT Analysis, identify key strategic opportunities.
Correct application of SWOT tool CC29
SWOT assessment compared against objectives CC30
Correct evaluation made of company state CC31

Q15 Is the company’s present strategy a WINNER?
Correct tools utilized to make final assessment CC40
Assessments of each tool summarized CC41
Comprehensive evaluation made based upon cumulative assessments of all

I will also give you some tools from our textbook that you have to apply in this case, for example, VRIN analysis, Porter five force models etc.
I would also like to do the revision of the paper.

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