You pick (mktg final)

The paper for your term project is due this week. Your term project for this class is a 15 page marketing plan for the product or service that was approved in your week one proposal. It is to follow 6th edition APA format and be of a quality graduate level. Don’t forget to use an appropriate amount of references for a paper of this length.

Required Marketing plan Headings:

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Executive Summary

Situation Analysis

-Market Summary

-Target Markets

Marketing Demographics

-Geographics

-Demographics

-Behavioral factors

Market Needs

Market Trends

Market Growth

SWOT Analysis

Competitors Analysis

Market Strategy

Marketing objectives

Financial objectives

Positioning strategy

Marketing tactics

Product

Price

Distribution

Communication

Research

Financials

Break-Even Analysis

Sales Forecast

Marketing Budget

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